Digital Experience

Salesforce's agent-generated pipeline and its $5.66 billion offer for Braze point at the same ambition: turning customer signals into automated commercial action. The technology is arriving faster than the organizations meant to run it.

Adobe’s November 10 MAX announcement previewed third-party agent access to Creative Cloud desktop applications and native project files, signaling a structural shift from AI embedded inside creative tools to specialized applications operating as callable components of enterprise workflows.

Salesforce expanded Agentforce Coworker on November 4, 2026, with a per-user SKU, productivity-suite connections, persistent conversation history, and reusable skills—a material step in the shift from application-specific assistants to cross-workspace execution layers whose enterprise value must be proven.

Adobe is putting its customer-experience intelligence inside the major AI assistants. Steve Mann examines who controls the customer relationship, the gap between read-only insights and execution, and three strategic options for CMOs.

AI scrutiny by banking watchdogs are making customers nervous. The marketing decision is how to build a customer experience that deflects these fears, build better relationships and make promises the bank can keep.

Personal Agent Protocol aims to solve one of the ugliest gaps in the emerging agent economy: how a business knows which software is knocking, whom it represents and what it is allowed to do. The problem is real. The standard is not yet.